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As a software vendor we "Connect" you directly with your users via UpdateStar. You define the profile based target audience by used product or even by product version. Together we realize targeted marketing messages such as promotional offers.
  

We provide advertising partners with the opportunity to present their products and brands to our worldwide audience of tech-savvy PC users. Our advertising program offers highly competitive prices combined with a clear focus on strong ROI for our advertising partners.
  

UpdateStar is a software information and download site, similar to download.com, and a freeware client. The big difference is that software authors can make money from their work. Developers who link to updatestar.com and use us as a primary download mirror site participate from ad revenue created.